Stop using "products"

http://www.uie.com/brainsparks/2010/06/18/a-link-labeled-products-or-solutions-or-clients-is-a-bad-idea/

Not photography related, but an interesting article on using the terms that users are looking for on your website rather than your term.  It focuses on the fact that nobody searches for "products", yet every corporate website lists what the offer under "products".  Same argument could be made for listing it as an "Investment" instead of "Pricing" on a photog's site.
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if you're not a photographer, price is the first thing you search for.
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Between two evils, I always pick the one I never tried before. -- Mae West

Chattanooga Portrait Photographer BobEdens.com

I list mine as "Nature and Fine Art Prints", "Wedding", and "Portraits". Smiley
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I think I'm more concerned about driving traffic to my site for people looking for the type of photography I do in the area that I work in. Once they get there the pricing page seems an obvious choice. If they're searching by price alone they're probably not my customer.
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-John
Sarcasm, frustrating the clueless since 3000 b.c.
"There is no Un-Suck filter" David duChemin

Check out the new blog. http://www.jklebphoto.wordpress.com

I think what the article is saying is you will get more hits if you use terms someone is going to be googling for. To have a link that says "products" or "pricing" isn't going to get you as many hits as having links that say "wedding" or "child portraits". No one is going to google for "denver products" or "Chattanooga pricing".
« Last Edit: August 01, 2010, 07:38:12 PM by Marian Murdoch »
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