Behind Photographs

Came across a book, that if it wasn't $300+ and still in pre-release I would order today. It's called Behind Photographs. It's a series of portraits of photographers standing with their famous photographs.

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Interesting concept for a book. Not sure I'd be interested enough to buy it, though. I'd be more interested in the story behind the photograph.
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It'd be a cool coffee table or gift book, but the price pretty well takes it out of that price point.
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As a publisher, or even more as the photographer who did the work, why would I price a book at a point that puts it far out of the reach of most consumers. I'm not saying to make it a $3.99 paperback at Walmart. But at that price most bookstores won't order even one to put on the shelf, and it's out of the budget of all but a few large libraries. Only a select few with plenty of disposable income and an interest in the work will bite. That leaves a pretty narrow group of people to sell to. I can understand a special limited edition aimed at collectors if there is enough interest. But is $50-$75 too hard to do? 1000 copies at $50 looks better in my bank account than 10 at $300.

And I bet you can get a digital copy off a torrent site before it's even released.
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-John
Sarcasm, frustrating the clueless since 3000 b.c.
"There is no Un-Suck filter" David duChemin

Check out the new blog. http://www.jklebphoto.wordpress.com

I have a friend that writes eBooks. He can sell 1,000 books for $0.99 quicker than 300 at $2.99 (even if the $299 books are three times longer)

It is possible that this guy wanted the "best" paper, the "best" binding etc and the vast majority of the price is going to the publisher. [shrug]
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Between two evils, I always pick the one I never tried before. -- Mae West

Chattanooga Portrait Photographer BobEdens.com